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Different course options

Full time | Edinburgh Napier University | 1 year | SEP-24

Study mode

Full time

Duration

1 year

Start date

SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

Overview

From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place.

Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios.

The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level.

Course details

A career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment.

We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers.

We also have links with industry bodies including the Chartered Institute of Marketing, The Marketing Society Scotland and the Institute of Direct Marketing which add further credibility to the course.

Our team work together with students to encourage innovation, enterprise and citizenship through our marketing community.

Careers

Finance
Law
Health
Charities
Tourism
Government
Advertising
Brand management
Information technology
Market research.

Modules

This module introduces the theory, principles, and practice of digital marketing strategy. Using contemporary frameworks and recent case studies you will learn about paid, earned and owned media and their role in digital marketing strategy. You will investigate recent changes in online consumer behaviour and their impact on marketing practice. Some of the key topics discussed in this module will include: social media marketing, digital advertising, digital PR, online market research, user-generated content, mobile marketing, eCRM, content marketing strategy, email marketing, and online Public Relations. This module is accredited by the Institute of Digital Marketing.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,300

International fees
Course fees for EU and international students

For this course (per year)

£17,090

Entry requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.