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Marketing Management MSc

Different course options

Full time | University of Aberdeen | 12 months | 23-SEP-24

Study mode

Full time

Duration

12 months

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Management (General) International Business Briefings

Course type

Taught

Course Summary

This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career. You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors.

Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating course structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.

If you are looking for a challenging and exciting career in business that combines an entrepreneurial attitude with a results-driven, hands-on approach, then this is the programme for you. Marketing is a core discipline in virtually every organisation, both commercial and public, and our Master’s degree has been designed to prepare you for a wide range of management roles in areas such as advertising, branding, CRM, marketing, and market research.

The MSc Marketing Management features live learning projects, including three industry weeks. The programme also gives the option of seeing through a practical ‘consultancy project’ focused on an industry-relevant company issue. Our business connections mean we provide opportunities to network with, present to, brainstorm with and do work for the industry.

Modules

The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.
Marketing Project - Core
MSc Dissertation (BU5968) - Core
Interpersonal Management, Negotiation and Persuasion - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£15,700

International fees
Course fees for EU and international students

For this course (per year)

£27,000

Entry requirements

This programme is open to graduates from any discipline and does not require business or management study to be completed at undergraduate level. Our minimum entry requirement for this programme is a degree at 2:2 (lower second class) UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).