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Marketing (Branding and Communications) MSc (PGCert PGDip)

Marketing (Branding and Communications) MSc (PGCert PGDip)

Different course options

Full time | Moulsecoomb Campus | 1 year | SEP-24

Study mode

Full time

Duration

1 year

Start date

SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Brand Management

Course type

Taught

Course Summary

Intro

Designed for people looking to launch or progress their marketing career, this CIM-accredited masters degree will develop your knowledge of competitive brand management strategies.

You’ll learn about advanced-level branding and communications theory, strategy and planning, as well as studying modules in buyer behaviour and responsible marketing.

If you’re a full-time student starting in September, you have the option to gain experience on a year’s paid placement in industry. This option is only available if you’re starting the course in September.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

  • Marketing MSc
  • Marketing (Digital Marketing) MSc
  • Career prospects

    A Marketing (Branding and Communications) MSc from School of Business and Law will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

    The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

    The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

    Previous graduates have started successful careers with the following companies: Product Manager for AstraZeneca, Milan; Brand manager for Campari, Switzerland; Account Executive for Blaze Communications, UK; Marketing Manager for Mitchells and Butlers, UK; Marketing Manager for Cartier, Taiwan; Brand Manager for L'Oreal, Greece.

  • Marketing (International Marketing) MSc
  • The University of Brighton is accredited by the

  • Association to Advance Collegiate Schools of Business (AACSB)
  • – an accreditation achieved by fewer than 6% of business schools globally.

    Career prospects

    A Marketing (Branding and Communications) MSc from School of Business and Law will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

    The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

    The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

    Previous graduates have started successful careers with the following companies: Product Manager for AstraZeneca, Milan; Brand manager for Campari, Switzerland; Account Executive for Blaze Communications, UK; Marketing Manager for Mitchells and Butlers, UK; Marketing Manager for Cartier, Taiwan; Brand Manager for L'Oreal, Greece.

    Modules

    Marketing Planning and Strategy - Core
    Dissertation - Core
    Branding and Communication - Core
    Research Methodologies and Methods for Marketing - Core
    Responsible Marketing - Core
    Buyer Behaviour - Core
    Work Placement Project - Core
    Business Solutions in Action - Core

    Tuition fees

    UK fees
    Course fees for UK students

    For this course (per year)

    £10,500

    International fees
    Course fees for EU and international students

    For this course (per year)

    £15,900

    Entry requirements

    Normally a good honours degree or equivalent is required. Work experience is useful but not essential.

    University information

    Located on England’s beautiful south coast, the University of Brighton is a buzzing multi-campus university with a diverse student body, which includes over 3,000 postgraduate students. The city of Brighton is famous for its rich heritage and inclusive environment. The university’s postgraduate students can expect to become part of Brighton’s diverse, dynamic, and highly creative community. Both teaching and research at Brighton is modelled...more

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