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MSc in Marketing Management

Different course options

Study mode

Full time

Duration

1 year

Start date

16-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

About the course

This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.

Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making in areas including market research, digital marketing, international marketing and global trade.

Our unique, holistic approach to marketing helps you achieve an organisation’s short-term objectives and long-term goals.

You are introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.

What you'll study

You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.

Future prospects

This programme prepares you for a career as a marketing manager.

Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.

Bringing together employability activities from across Hull University Business School, it offers support such as mentoring and CV writing workshops. Students can also gain experience of working with business through a year in industry or short-term internships and projects.

Modules

Buyer Behaviour and Ethics - Core
Marketing Analytics - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,000

International fees
Course fees for EU and international students

For this course (per year)

£15,000

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English.

University information

The University of Hull is one of the most innovative and influential institutions located in the north of England. Gaining university status in 1954, it is categorised as a ‘younger civic university’ and has nearly 70 years of educational heritage to draw upon, guiding its 15,000 students through an impressive curriculum of higher education designed to address the demands of industry and the needs of future generations. The University of Hull...more

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