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Full time | Canterbury Campus | 3 years | 23-SEP-24

Study mode

Full time

Duration

3 years

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

PhD/DPhil - Doctor of Philosophy

Subject areas

Marketing

Course type

Research

Course Summary

Staff research interests in this department cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems.

Overview

Projects cover a wide range of themes ranging from the marketing department’s influence on organisational performance, determinants of marketing innovation, brand and product development success, and pricing, advertising and distribution effectiveness, to marketing information/decision-support systems utilisation, value co-creation by open innovation, and consumer evaluation and processing of product communications.

The department has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Ongoing and future projects will continue to extend its sectoral foci to emerging market economies, high-technology and new (social and digital) media environments. In addition, the group’s empirical and policy-oriented work is supported by the strong links with industry and an international network of research partners.

Careers

The KBS PhD programme is designed to provide a thorough training for research careers in academia or industry. Our students generally take up academic appointments in UK or international higher education institutions or work in policy or industry settings.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£4,712

International fees
Course fees for EU and international students

For this course (per year)

£18,600

Entry requirements

Applicants should hold a 2.1 at undergraduate level and a Merit at Master’s level in a relevant discipline, from a UK or other approved university and/or equivalent. You must submit a research proposal of approximately 1,500 words on your intended topic. All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.

University information

The University of Kent is an internationally renowned institution located in Canterbury and offers an impressive portfolio of postgraduate degree courses. The university teaches advanced skills, and provides access to fantastic professional networks and learning facilities to help postgraduate students realise their academic and personal goals. Kent's campuses are based in amazing locations, with two UK campuses in Canterbury and Medway...more

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