Marketing and International Management MSc


Key information

Qualification type


Subject areas

International Marketing

Course type


Course summary

The course focuses on key areas in marketing including marketing theory, marketing strategy and emerging issues around digital marketing. The course also explores management in a broader context, looking at the role of individuals within an organisation and other factors ranging from HR and business ethics to leadership and financial management.

Different course options

Study mode

Full time


12 months

Start date



Study and Research Skills: Sources, Methods and Practice - Core

This module aims to strengthen students? ability to make best use of the learning opportunities during the MSc degree course; to provide students with an understanding of what is required to perform well in essays, dissertations, report writing and examinations at the University of Reading; and to provide students with an awareness of the appropriate use of methodology, theory, data, literature reviews and original research in a Masters dissertation/project.

Global Marketing Management (20 Credits) - Core

This module aims to provide students with an understanding of marketing strategies and practices in a global context, by analysing the global marketing environment, marketing opportunities and strategy options, and the global marketing mix. By the end of the module it is expected that the student will be able to: demonstrate a systematic understanding of market considerations in a global environment; evaluate strategic options in the design and implementation of global marketing programmes; critically assess the marketing strategies adopted by a range of multinational and small enterprises; appreciate and critically analyse recent empirical research and journal and media literature; and demonstrate the ability to draw together and assess complex arguments and offer possible solutions.

Principles of Marketing (20 Credits) - Core

This module aims to provide students with a clear understanding of the principles and practices underlying marketing today. By the end of the Module students should be able to: understand the theoretical principles underlying modern marketing; analyse firm?s marketing decision processes; critically appraise a range of marketing strategies; understand how key stakeholders and markets influence firms ?marketing behavior; understand the influences on consumers? decision making, and the importance of building relationships; and locate and assemble information from a range of sources the relating to the subject through their own research and work.

Tuition fees

UK fees

For this course (per year)


Average for all Postgrad courses (per year)


International fees

For this course


Average for all Postgrad courses (per year)


Entry requirements

Students should have a 2.1 degree or above (or equivalent from a university outside the UK). Applicants whose 1st language is not English should have an IELTS score of 6.5.