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Dr. Fernando Fastoso, Senior Lecturer in Marketing, offers an insight into the MSc in Global Marketing offered at the York Management School. Business, Marketing, Ethical and Digital Marketing, and Business Strategy are some of the topics covered in the programme. This is one of the few postgraduate programmes in Global Marketing taught in the UK and draws applicants from around the world. Prospective students should have a relevant undergraduate degree or extensive work experience in marketing. Successful students find marketing roles in a range of industries, while others choose to complete their research and enter academia.
