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MA Strategic Marketing (CIM)

Different course options

Study mode



5 years

Start date


Key information

Qualification type

MA - Master of Arts

Subject areas

Marketing Policy / Strategic Planning

Course type


Course Summary

Course Essentials:

Accredited by the CIM, our MA Strategic Marketing Master's Degree course is designed for both new graduates and practising managers who are aiming to shape high-level strategy and manage creative global marketing plans.

Delivered 100% online by Arden University, this School of Business and Management Master's programme is a fantastic opportunity to take on greater challenges and to expand your competitive advantage as you develop strategic marketing skills that are highly sought after worldwide in a variety of industry sectors.

You will learn exclusively online via Arden's Distance Learning programme, allowing you to study at a time and place to suit you and you'll combine your knowledge of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions.


Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

We’re proud to say that some of our Arden University Postgraduate students studying this Strategic Marketing Master's Degree have gone on to work for companies like Apple, IBM, Clarins and KLB Group.

Our Strategic Marketing alumni branch out into roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Manager

Since starting a Marketing program with us, Gaylene has noticed a significate in her career and personal development.

“Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education”

What will I have when I complete this Master's in Strategic Marketing?

You will:

  • Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia.


Data Handling and Decision Making
Marketing Communications
Driving Innovation - CIM
Mastering Metrics - CIM
Strategic Marketing - CIM
International Marketing
Research Project

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

Fee differs for various Nationalities.

Average for all Postgrad courses (per year)


Entry requirements

Students need to have UK Honours Degree at a minimum of second class (2.2) or equivalent.

University information

Arden University has supported more than 50,000 students over 26 years and are the experts in flexible learning. The university offers a range of Master’s and MBAs that can be studied flexibly by Online Distance Learning, meaning that you can access your modules at a pace that is convenient for you. Need a little more structure? If you’re a UK resident, you can opt for their Blended Learning study mode, where you’ll study a full-time...more