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MA Strategic Marketing (CIM)

Key information

Qualification type

MA - Master of Arts

Subject areas

Marketing Policy / Strategic Planning

Course type


Course Summary

This course is accredited by The Chartered Institute of Marketing (CIM) and it is designed for fresh graduates, practising managers who are aiming to shape high-level strategy and manage creative global marketing plans. Delivered 100% online, the master’s programme is a great opportunity to take on greater challenges and to expand your competitive advantage as you develop strategic marketing skills that are highly sought after worldwide in a variety of industry sectors. Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional. To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit. If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You will be able to advise on appropriate strategies to support the management of Strategic Marketing functions; Understand the importance of data in the decision-making process; Have an advanced understanding of marketing management; Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing; Have transferable skills that will maximise your employability and career potential. Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in: Marketing Director; Head of Sales and Marketing; Senior Marketing Analyst; Senior Brand Manager; Product Manager. Of course, some students go on to careers in research or academia. Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:Case study; Exam; Reports; Research Proposal; Dissertation.

Different course options

Study mode



5 years

Start date



The research project is a vital part of achieving Masters level - and it is your chance to undertake research into an area of your choosing, related to the programme theme. We'll support you through the first stage with six weeks of sessions to help you create your research proposal - and you can choose from a conventional dissertation or an academic article and presentation. You will develop your critical abilities and produce a piece of work that's relevant in practice and meets the academic standards needed at Masters level, and just as importantly, add value to your organisation and career.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

Fee differs for various Nationalities.

Average for all Postgrad courses (per year)


Entry requirements

Students need to have a UK honours degree at a minimum of second class (2.2) or equivalent. Students with substantial management experience (typically 5 years) will be considered.

University information

Arden University has supported more than 50,000 students over 26 years and are the experts in flexible learning. The university offers a range of Master’s and MBAs that can be studied flexibly by Online Distance Learning, meaning that you can access your modules at a pace that is convenient for you. Need a little more structure? If you’re a UK resident, you can opt for their Blended Learning study mode, where you’ll study a full-time...more