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MSc Strategic Digital Marketing

MSc Strategic Digital Marketing

Different course options

Study mode

Online

Duration

1.5 years

Start date

APR-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing Policy / Strategic Planning

Course type

Taught

Course Summary

This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

Modules

Digital Transformation Project (60 Credits) - Core
Managing Customer & User Experience - Core
Building and Managing Digital Brands - Core
Digital Marketing Environment - Core
Contemporary Marketing Communications Planning - Core
Social Media Marketing - Core
Big Data, Analytics and Martech - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,500

International fees
Course fees for EU and international students

For this course (per year)

£10,550

Entry requirements

To be eligible for this Master of Business Administration (Digital Business) course at Arden University, you must normally have: A UK Honours Degree at a minimum of second class (2.2) or equivalent AND, two years’ experience at management level.