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Business and Marketing MA

Different course options

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Business Studies Marketing

Course type

Taught

Course Summary

About This Course

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

What will you study on this course?

This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Modules

The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,750

International fees
Course fees for EU and international students

For this course (per year)

£19,500

Entry requirements

A 2.ii undergraduate degree, or equivalent, in a relevant subject (e.g. Business, Management, Finance). Applicants with equivalent professional qualifications and/or relevant practical experience and applications from working professionals with non-graduate qualifications will be considered on an individual basis.

University information

Bangor University offers an exceptional experience set amidst the captivating landscapes of North Wales, where courses spanning the arts, humanities, and sciences await. The welcoming, student-centred atmosphere in this vibrant and cultured city, combined with the university's size and friendly nature, are reasons why countless students choose to make Bangor their academic home. Bangor is known for having a relatively low cost of living, and...more

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