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Business and Marketing MA

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Business Studies Marketing

Course type

Taught

Course Summary

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making. The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing. Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. This programme is also available to study at Postgraduate Diploma level.

Different course options

Study mode

Full time

Duration

1 year

Start date

JAN-20

Modules

To examine the processes by which an integrated marketing communications program is planned, developed and executed; and to examine the environment in which advertising and promotion take place and the various regulatory, social and economic factors that affect an organisation’s integrated marketing communications program. This is semester 1 module.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,250

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Applicants need a 2.2 undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

Department profile

The College of Arts, Humanities and Business brings together a range of related disciplines to deliver the highest quality courses and research opportunities at both undergraduate and postgraduate level. Bangor's research centres provide collaborative opportunities for both staff and research students and provide the backdrop to our postgraduate taught programmes. With a combined faculty of staff, they also provide you with the excellent...more

University information

Located in North Wales, between the mountains and the sea, Bangor University offers postgraduate degrees within three colleges: Arts, Humanities and Business Environmental Sciences and Engineering Human Sciences Known for its research work, Bangor is renowned in particular for its research into industries like accounting, electronic engineering, sports science and psychology. In fact, the last Research Excellence Framework (REF,...more