menu icon
Coronavirus (COVID-19) Latest news
International Marketing MBA

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

International Marketing MBA

Course type

Taught

Course Summary

About This Course

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.

Course Content

What will you study on this course?

This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Modules

Aims: To familiarise students with a broad range of current management topics. This module is available as an alternative to the Dissertation for students on Business and Management programmes. The taught element of the module is delivered in Bangor during three weeks in June.

Tuition fees

UK fees
Course fees for UK / EU students

The fees are different depending on course and where the student is from and change every year. Please refer to each course page for specific fee information.

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

The fees are different depending on course and where the student is from and change every year. Please refer to each course page for specific fee information.

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Entry to the MBA/Diploma in International Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. For MBA degrees, whilst work experience is desirable, it is not essential.

University information

Established in 1884, Bangor University has over 130 years of educational heritage and offers an experience unlike any other. Based in North Wales, and nestled between the mountains and the sea, the university offers a wide range of courses distributed across the Arts and Sciences. Bangor is a vibrant and student-oriented place to study, and the university’s size and friendly learning community is why many students choose to study here. The...more