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Consumer Psychology with Business MSc/PGDip/PGCert

Consumer Psychology with Business MSc/PGDip/PGCert

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Consumer Studies Psychology Specialisations Business Studies

Course type

Taught

Course Summary

This exciting new discipline uses psychological insight and research and applies it to the problems facing marketers, helping them make better decisions. For example, if a brand is developing a new advertisement, it is essential that it grabs consumers’ attention. Not only should it grab attention, but marketers will want to ensure that consumers learn the targeted message - and psychologists can help achieve this. For over a hundred years psychologists have studied concepts including: attention, perception, decision-making learning and motivation to name a few. While these have traditionally been studied in a laboratory based system, the relevance to marketing is obvious. By applying principles generated from learning psychology and our knowledge of how the visual system works, psychologists are able to develop advertisements that are more effective at capturing attention and more likely to be remembered.

Today consumer psychologists are working for some of the largest companies tackling questions ranging from the relatively simple (for example which product packaging grabs the most attention) to the hugely complex (how should the National Health Service use behaviour-changing interventions to reduce waiting times). In order to help answer these questions techniques used range from traditional focus groups, questionnaires, and crowd-sourced data to the more specialised psychological based approaches including: laboratory experiments, brain imaging and eye tracking.

This exciting new course will focus on the latest theoretical developments and explain how science is influencing: advertising, branding, consumer decision-making, merchandising, packaging store design and more. This course is perfect for any graduate wishing to start, or further develop a career in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. Students will also achieve Postgraduate Certificate or Postgraduate Diploma level.

Different course options

Full time | Bangor University | 1 year | SEP-20

Study mode

Full time

Duration

1 year

Start date

SEP-20

Modules

Over the past few decades, psychologists, economists and others in the behavioural sciences have started to find considerable evidence that many of our decisions are made using our "gut instincts" or emotions, rather than the rational cost benefit analysis that economists have traditional proposed. In parallel, other work has shown that our specific choices and behaviours (from what products we choose to buy or whether we choose to invest in a pension scheme) can be influenced by the way in which information is framed, presented or otherwise contextualised. Related work has looked at how we can shape or modify behaviours in both the short term (e.g. get people to take the stairs instead of the lift) or the long term (e.g. get people to make healthier food or lifestyle choices). In this module, we will take a problem-based learning approach and examine these and related phenomena. Students will learn by actively addressing challenges presented in a progressively more complex and challenging way.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,500

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£16,800

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have a 2.2 or higher in Psychology or a related degree (for example: Business, Marketing, Consumer Behaviour, Retail Science etc.) However, if you don’t have relevant academic experience but you have an equivalent professional qualification or relevant work experience, you will also be considered.

University information

Located in North Wales, between the mountains and the sea, Bangor University offers postgraduate degrees within three colleges: Arts, Humanities and Business Environmental Sciences and Engineering Human Sciences Known for its research work, Bangor is renowned in particular for its research into industries like accounting, electronic engineering, sports science and psychology. In fact, the last Research Excellence Framework (REF,...more

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