menu icon
Coronavirus (COVID-19) Latest news
International Marketing (MSc)

Different course options

Full time | Birkbeck, University of London | 1 year | 04-OCT-21

Study mode

Full time

Duration

1 year

Start date

04-OCT-21

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Strategy and International Marketing modules.

With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in business, industry, local and national government, management, advertising and public relations. Possible professions include marketing executive, market researcher, or public relations officer. This degree can also be useful in becoming a media planner or advertising account executive.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

Modules

The objective of the course is to provide students with an appreciation of the theoretical, methodological and practical issues associated with international marketing.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,180

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK/ international students

For this course (per year)

£18,780

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

University information

Based in the heart of London, Birkbeck has established a reputation for providing its postgraduate students with an engaging, exciting learning experience, and positive feedback from its community of professional alumni is testimony to the university’s continued success. With a history that dates back almost 200 years, Birkbeck, University of London offers a unique learning experience which delivers a competitive program of nearly 300...more

Similar courses at this uni

Marketing (MSc)

Full time | 1 year | 04-OCT-21

Sport Marketing MSc

Full time | 1 year | 04-OCT-21