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Full time | Birkbeck, University of London | 1 year | OCT-24

Study mode

Full time

Duration

1 year

Start date

OCT-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Business Communication Skills Marketing

Course type

Taught

Course Summary

COURSE OVERVIEW

Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.

TEACHING

Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

CAREERS AND EMPLOYABILITY

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and in local and national government. Possible professions include:

advertising executive

marketing executive

distribution officer

public relations officer

sponsorship officer

public affairs consultant

advertising copywriter.

Modules

Historically, companies have been almost exclusively focused on the marketing mix framework, especially for product-related exchanges. The idea of the customer being the centre of the framework has only gradually been recognised as a key driver of profitability.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,850

International fees
Course fees for EU and international students

For this course (per year)

£23,220

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

University information

Birkbeck, University of London is a university which continues to change lives. In 2023 the institution marks its 200th anniversary. Established in 1823, Birkbeck is a world-class research and teaching institution, well known for being London’s premier evening university. Most classes take place in the evening, and this makes Birkbeck stand out from the crowd. Students have the freedom to use their daytimes however they like – a benefit that has...more

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