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Sport Management and Marketing MSc

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Sports Coaching Leisure / Recreation Management Sports Facilities Work Sports Management

Course type

Taught

Course Summary

This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Teaching is informed by the activities of the academic staff in the Birkbeck Sport Business Centre, Birkbeck’s designated research centre for the study of sport business.

Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

TEACHING

Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in the governance function for sport governing bodies, professional sport clubs such as football clubs, and for public bodies involved in the administration of sport policy. See our sport jobs bulletin for details of current vacancies.

Different course options

Full time | Birkbeck, Central London WC1 | 1 year | OCT-20

Study mode

Full time

Duration

1 year

Start date

OCT-20

Modules

This module provides you with a framework for understanding marketing communications at a strategic level within various contexts. It introduces you to the concepts, issues, theory and practice of integrated marketing communications using an integrated and theoretical platform for the description and analysis of marketing communications. You will gain an understanding of how marketing communications work in practice, taking into account the context (domestic or international), culture, market characteristics, trends, strategic and operational objectives, positioning, planning, implementation and so on.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£11,940

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,420

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

University information

With a history that dates back 200 years, Birkbeck, University of London is unique in that it delivers its near-300 postgraduate courses in the evenings, enabling students to work or focus on other commitments during the day. Courses can be studied full-time or part-time and some can be studied through distance learning. Birkbeck is one of the world’s leading research universities and provides its 700 postgraduate research student with a...more

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