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Management with Marketing MSc

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Management Studies / Science

Course type

Taught

Course Summary

Drawing upon the Department of Management's areas of research expertise, this programme provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing.

The programme examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations.

You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation.

This Master's programme differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based.

Different course options

Full time | Birkbeck, Central London WC1 | 1 year | OCT-20

Study mode

Full time

Duration

1 year

Start date

OCT-20

Modules

This module introduces major marketing concepts and techniques, and aspects of marketing planning and strategy, to students who have not previously studied this subject. It offers introductory insights into the marketing concept, marketing orientation and the changing role of marketing within organisations and the wider society. It also facilitates your understanding of the buying behaviour of consumers and organisations, including how these market actors can be segmented and researched. Further lectures cover the marketing mix variables, with a nod to the continuing effects of technological and social innovations on elements of the marketing mix. Sessions on marketing strategy and planning and services and not-for-profit marketing complete the substantive content of this module. The overall focus is on enhancing your appreciation of marketing, as a philosophy of exchange, managerial function and social reality.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£11,940

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£18,420

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification. We will review every postgraduate application to Birkbeck on its individual merits and your professional qualifications and/or relevant work experience will be taken into consideration positively. We actively support and encourage applications from mature learners.

University information

With a history that dates back 200 years, Birkbeck, University of London is unique in that it delivers its near-300 postgraduate courses in the evenings, enabling students to work or focus on other commitments during the day. Courses can be studied full-time or part-time and some can be studied through distance learning. Birkbeck is one of the world’s leading research universities and provides its 700 postgraduate research student with a...more

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