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Different course options

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Communication / Media Film / Video / Television Production

Course type


Course Summary

The MSc Future Media: Pro course uniquely combines professional agency practice with the latest industry insights and authoritative academic methods. It's a winning formula and a proven pathway to success for our graduates. The courses ensure you gain real-world experience and knowledge so that you are ‘agency ready’ when you graduate. In your year on the programme, you’ll be planning digital marketing and advertising campaigns with leading digital agencies, developing brand and product promotions with prestigious clients, making mobile, social and virtual content with award-winning industry professionals and building new user journeys with emerging technologies and state-of-the –art resources.

You will get to work in teams to strategize, create and deploy real campaigns for big brands, you’ll experience the jeopardy of client-facing deliveries and you’ll be guided by industry mentors and tutors throughout the process. There are neither exams nor lengthy dissertations in Future Media: Pro; every assignment is rooted in client or agency briefs and all your work is assessed on the quality of your delivery, your ‘pitch’ presentations, your professional reports and your practice. This experiential learning equips you with the knowledge you need to achieve your Masters, a creditable track record of professional practice and an accumulation of evidence that you can showcase in your continuing personal and professional development.

You will spend the first nine months of your year progressing through the theory and practice of developing and delivering digital marketing and advertising campaigns to client briefs. You’ll be learning on the job as the course introduces you to agencies and teaches you their methodologies, exposes you to professional practice and challenges your abilities in self-reliance, teamwork and performance under pressure. You’ll learn how to talk-the-talk and walk-the-walk because in a ‘pitch’ presentation everybody is depending on you, there is nowhere to hide and you only ever get one chance to make a first impression. You also use this time to prepare for your final major project: Usually placement activities with an agency, brand or mentor where students extend the research, development and delivery of innovations in digital marketing and advertising communications that they care about. This is all about you, your professional development, your pursuit of perfection and your proven application of knowledge to practice through an employment-led portfolio that showcases your expertise, talent and professionalism.

Placement activities on the course range from the collaborations you share with our industry partners in your assignments to actually working for clients that the university introduces you to as part of the programme. In your assignments, you’ll find yourself taking various briefs from your tutors, clients looking after brands and agency strategists and planners who run respected accounts. You’ll be taught how to use the tools of the trade and expected to deliver your work to industry standards. Sometimes your placement activities will take the form of a brief only and at other times you may find yourself on projects where you are heavily involved with your client and hold regular milestone reviews of your progress.

By the end of the programme you are able to demonstrate professional proficiency across the sector as well as expertise in your specialism and you’ll be channelling this into your three-month Final Major Project. This is where most of our students develop employment-orientated relationships with the mentors of their choice. It’s these kind of relationships that build valuable professional contacts, promote networking across the industry and often lead to internships and eventually jobs for our students.


The objective of this module is to build on your understanding of digital marketing: You will discover the fundamentals of industry methodologies and professional practice as you examine an innovative online brand.
Design: (Tactics) and Project Management (Planning) (40 Credits) - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students must be a graduate. If you do not have a degree, you may be accepted if you can demonstrate equivalent experience and / or qualifications.