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Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Events Management

Course type

Taught

Course Summary

This course focuses on events marketing, defined as the use of events for marketing purposes – and, as a conversion course, it is ideal for graduates who would like to change subjects or career direction. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.

You’ll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You’ll start the course by developing a sound understanding of management principles and the events industry – to understand the strategic, financial and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically driven course, you’ll learn to evaluate a range of theories and models for events marketing. On this course you will be taught by staff with relevant expertise and knowledge appropriate to the content of the unit. This could include senior academic staff, qualified professional practitioners and research students, many of whom are actively engaged in research and/or professional practice which is integrated into the teaching of this course.

Different course options

Full time | Talbot Campus | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Modules

In this module you will learn about the foundations of strategic analysis and choices that tie into an organisation?s business decisions. This includes private, public and third sectors. You?ll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the events and leisure sector.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£7,500

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£14,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have a Bachelors Honours degree with 2:2 in any subject, or equivalent. If they lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience.

University information

Based by the sea in south-west England, just two hours from London by train, Bournemouth University offers over 90 taught Master’s courses as well as many research programmes. 16% of its students are in postgraduate study, meaning you’ll be joining a thriving postgrad community. The University has four academic faculties, divided into numerous individual schools: Health & Social Sciences Departments: Human Sciences & Public Health,...more