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Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Advertising Digital Media

Course type

Taught

Course Summary

The world we see is the result of the stories we tell. If we want to change the world, we need to change our stories. Developed in consultation with the agencies with whom we work, the MA Advertising course will provide you with an opportunity to gain the conceptual, strategic and practical skills necessary to ‘get out in front of’ three important trends:

  • The demand by consumers that brands and organisations change their practices to address our world’s urgent social and environmental challenges
  • The demand by brands and agencies for graduates able to design strategies and materials that respond creatively and effectively to these challenges
  • The demand by university applicants that courses prepare them for careers in which they can ‘make a difference’

Why choose MA Advertising?

  • Apply your knowledge to genuine business solutions through working on live client briefs
  • Gain the skills to pitch and present your ideas in feedback sessions simulating the professional environment
  • Develop and deliver in-depth investigation into contemporary industry issues
  • Benefit from our strong industry connections and network of guest speakers
  • Take advantage of interdisciplinary study opportunities collaborating across the Faculty of Media & Communication. Your work could include making a film, print advertisement, augmented reality app or voice bot for example
  • Choose to complete either a standard research dissertation or consultancy project
  • Enhance your experience further during an optional 30- week professional placement after the taught component of the course
  • Achieve the Institute of Practitioners in Advertising (IPA) Foundation Certificate alongside your degree
  • Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year.

Different course options

Study mode

Full time

Duration

1 year

Start date

21-SEP-20

Modules

Drawing on your research knowledge and experience from undergraduate level, this unit challenges your understanding of academic and applied research in the communications industries. You'll be exposed to cutting-edge research practices and introduced to the opportunities and challenges of conducting applied research using industry data collection and analysis techniques.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,500

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£15,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

The entry requirements for this course are a bachelor’s honours degree with 2:2 or equiavlent. If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience.

University information

Based by the sea in south-west England, just two hours from London by train, Bournemouth University offers over 90 taught Master’s courses as well as many research programmes. 16% of its students are in postgraduate study, meaning you’ll be joining a thriving postgrad community. The University has four academic faculties, divided into numerous individual schools: Health & Social Sciences Departments: Human Sciences & Public Health,...more

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