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Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Advertising

Course type

Taught

Course Summary

This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist. The course features an advertising ‘boot camp’ where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry.

This course has academic, professional and practical relevance and our Faculty of Media & Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), Design and Art Direction Awards (D&AD) and the Institute of Direct and Digital Marketing (IDM). Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.

Careers: This course will give you a clear appreciation of the strategic dimensions of advertising and the management of creativity. Upon completing this course, you will possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. After completing this course you’ll be prepared to work agency- and client-side. Some of our graduates can be found working in top agencies including Saatchi & Saatchi, Fallon and Ogilvy Mather, and for clients in a wide range of industries from entertainment to automotive.

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-20

Modules

Delivered in London and Bournemouth with advertising agencies and relevant professional associations, this 2-week unit puts advertising in integrated marketing communications. You'll consider a brand?s life cycle for all its stakeholders and work in a group as a service marketing communications agency. Engaging with a live brief, you'll analyse a contemporary brand for either the business-to-business (B2B) or business-to-consumer (B2C) market and develop an integrated advertising campaign to a specific budget. This will typically include strategy, a minimum of 5 executional elements, a media plan, and a clearly defined return on investment (ROI).

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£9,500

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£15,000

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students need to have a Bachelors Honours degree with 2:2 in a required subject. That includes an element of advertising and/or two years of relevant comprehensive professional experience within the advertising industry. If they lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience.

University information

Based by the sea in south-west England, just two hours from London by train, Bournemouth University offers over 90 taught Master’s courses as well as many research programmes. 16% of its students are in postgraduate study, meaning you’ll be joining a thriving postgrad community. The University has four academic faculties, divided into numerous individual schools: Health & Social Sciences Departments: Human Sciences & Public Health,...more