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Marketing Communications Practice MA

Marketing Communications Practice MA

Key information
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Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Marketing Business Communication Skills

Course type

Taught

Course Summary

This course is designed to be flexible so that you can follow it without taking a break from your professional work. This course is aimed at media and marketing professionals seeking to explore emerging issues in marketing communications. You will be equipped with key concepts, theories, and current thinking which will enable you to engage critically with areas of marketing communications, such as branding, integrated marketing, word of mouth, and relationship marketing. Assignments are negotiated to ensure that you are able to research and develop insights in areas relevant to your own professional practice. On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators and technicians.

Different course options

Study mode

Part time

Duration

18 months

Start date

SEP

Modules

In this module you will formulate, evaluate and debate major perspectives in the strategic marketing approaches of media organisations in both academic and practice contexts, and have the ability to develop innovative and appropriate media marketing strategies having considered and evaluated your own work environment.
Exhibition - Core

Tuition fees

UK fees
Course fees for UK / EU students

Students need to pay £7,100; £850 per unit. This fee is for 2018/19 entry. There will be a slight increase in 2019/20 entry.

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

To be confirmed.

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Students should have an undergraduate degree and the required work experience in the relevant industry (normally a minimum of two years). It is also possible for non-graduates to apply if they have significant and relevant work experience (normally ten years) and can demonstrate an ability to both complete and benefit from the course.

University information

Based by the sea in south-west England, just two hours from London by train, Bournemouth University offers over 90 taught Master’s courses as well as many research programmes. 16% of its students are in postgraduate study, meaning you’ll be joining a thriving postgrad community. The University has four academic faculties, divided into numerous individual schools: Health & Social Sciences Departments: Human Sciences & Public Health,...more

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