menu icon
Coronavirus (COVID-19) Latest news
Media and Public Relations MA

Key information

Qualification type

MA - Master of Arts

Subject areas

Public Relations Film Studies

Course type


Course Summary


What is public relations? Who does it and why? How does it relate to the media practices? How do you plan a public relations campaign? And why is it important to have a sophisticated understanding of cultural dynamics in order to understand public relations?

On this MA you will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans.

While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever.

This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.

We are a partner-member of the Public Relations Communications Association. This means that as students you get:

Unlimited and free access to PRCA online training courses to add to your academic programme.
The opportunity to get a PRCA Online Certificate
Free access to networking events.
Opportunities to enhance your professional development by attending panels, masterclasses and training sessions.

Course content

The MA consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Careers and your future

Recent graduates have been employed as:

Communications Officers for NGOs
Events Officers
Self-employed PR consultants.

Different course options

Full time | Brunel University London | 1 year | SEP

Study mode

Full time


1 year

Start date



This module has a particular emphasis on how public relations works in the film and television industries. We look at the relationship between PR and marketing, the role of celebrities, social media, product placement and crisis communications in the culture industries. The module also begins to teach you some practical skills in public relations skills and develop your ability for PR content creation.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

A 2:2 (or above) UK Honours degree, or equivalent internationally recognised qualification, in Social Sciences; Law; Humanties; Arts or Business. Other subjects and qualifications will be considered with relevant work experience. Applicants may be required to attend an interview