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Media and Public Relations MA

Key information

Qualification type

MA - Master of Arts

Subject areas

Public Relations Media Relations

Course type


Course Summary

This MA course will engage with theoretical concepts that can help you understand how Public Relations and the Media work and why they are significant; it looks at PR and media history, engages in lively debates about these industries and teaches you practical PR skills which you can creatively deploy in campaign plans. While Public Relations has often been taught through business studies or marketing approaches, this MA approaches PR through the lens of media studies and cultural studies. This makes for a fresh stimulating take on PR at a time when media practices are changing radically and when cultural industries, cultural exchange and cultural politics are more important than ever. This MA will offer you the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work in a sophisticated and ethical way in PR.

Aims: You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance; You will learn about the history of the role of public relations in the media; You will acquire an advanced understanding of the functioning of public relations in the contemporary media; You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations; You will develop the knowledge and skills necessary to plan creative PR campaigns.

Different course options

Full time | Brunel University London | 1 year | SEP

Study mode

Full time


1 year

Start date



This module will provide students with the advanced knowledge, skills and understanding necessary to build a PR campaign and to critically reflect on the role of the PR campaign in the knowledge economy and their own practice.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Applicants need to have 2:2 (or above) UK Honours degree, or equivalent internationally recognised qualification, in Social Sciences; Law; Humanties; Arts or Business; Other subjects and qualifications will be considered with relevant work experience.