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Corporate Brand Management MSc

Different course options

Full time | Brunel University London | 16 months | SEP

Study mode

Full time

Duration

16 months

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Brand Management

Course type

Taught

Course Summary

Overview

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

Course content

This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behaviour, diversity in the workplace, and international management.

Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

Careers and your future

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR

Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.

Modules

This module focuses on strategic corporate brand management and consulting and deals with the applied aspects of the territory (the management of change in corporate branding contexts). It examines key normative models such as corporate brand alignment and the six conventions of corporate brand management among others and will examine the strategic nature of corporate brand management in the context of mergers, acquisitions, takeovers and franchise arrangements.
MG5619 Advanced in Corporate Branding - Core

Tuition fees

UK fees
Course fees for UK / EU students

£10,440 standard full-time fee

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

£17,355 standard full-time fee

Average for all Postgrad courses (per year)

£12,227

Entry requirements

A 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required. Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered with 3 years full-time post qualification senior level work experience in business and management.