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Corporate Brand Management MSc

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Brand Management

Course type

Taught

Course Summary

Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation. You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy. Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.

Different course options

Full time | Brunel University London | 1 year | SEP-19

Study mode

Full time

Duration

1 year

Start date

SEP-19

Modules

This module focuses on strategic corporate brand management and consulting and deals with the applied aspects of the territory (the management of change in corporate branding contexts). You will examine key normative models such as corporate brand alignment and the six conventions of corporate brand management among others and you will examine the strategic nature of corporate brand management in the context of mergers, acquisitions, takeovers and franchise arrangements. You will be able consider issues relating to the shared ownership and management of corporate brands and to corporate brand architecture and you will also examine the roles, activities and approaches adopted by corporate brand consultancies.
Contemporary Brand Management - Core

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)

£10,140

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (per year)

£16,850

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Applicants need to have 2:2 (or above) UK Honours degree or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience will not be required. Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognised qualification, will be considered if they can demonstrate a minimum of two years full-time,post qualification, work experience in Marketing and Branding, at a senior level.

University information

Based in Uxbridge, on the outskirts of west London, Brunel University London offers over 100 specialist postgraduate courses, which you can study both full-time and part-time. Nearly 14,000 students study at Brunel, with nearly 3,500 of those studying at postgraduate level, and 15% of their attendees are mature students. Brunel is comprised of three colleges Engineering, Design & Physical Sciences Business, Arts & Social...more

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