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MA Fashion: Branding and Creative Communication

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management Fashion Design Fashion Marketing

Course type

Taught

Course Summary

MA Fashion: Branding & Creative Communication is a contemporary studio-based programme designed to build creative and professional skills. With unique industry opportunities including internships with our partner Hearst Magazines UK, it aims to produce the next generation of fashion communicators, with the innovation, strategic thinking and creative vision necessary for careers in the fast-moving industry of visual branding and fashion media and communications.

Throughout the 12-month programme in our central Cambridge studios, you will find new sources of inspiration and explore exciting new directions for your image-making practice, experimenting across illustration and graphic media, art direction, editorial (print and digital), corporate branding, styling, photography and moving image to develop your unique signature and approach to the contemporary branding of fashion. You will build a specialist theoretical and practical knowledge of branding and promotional strategies, and apply it to campaigns that communicate with different fashion audiences in a variety of contemporary spaces, real and digital experiences and live platforms.

UNIQUE OPPORTUNITIES

This programme offers outstanding specialist tuition combined with extensive academic contact and studio access. As a Master’s student you benefit from:

  • Studying in a fashion school led by an award-winning designer and Creative Director.
  • Exclusive access to media and industry expertise, live briefs and internships through our partners including Hearst Magazines UK, publisher of titles including Harper’s Bazaar, ELLE and Esquire.
  • Expert tuition from industry-active professionals with a passion for teaching.
  • Intensive learning experience tailored to your needs and ambitions, with high level of personalised support and 1:1 tutorial time.
  • Opportunities for work placements or industry mentoring as part of the course.
  • A postgraduate qualification you need to stand out, and get ahead.
  • Collaborating with a creative, inter-disciplinary and global postgraduate community.
  • Your own iMac and studio work space, open every day of the week.
  • Access to regular Life Drawing in our dedicated drawing studio.
  • A small, supportive and specialist creative arts college in a beautiful, historic and cultural city—a creative hotspot and home to one of the UK’s most dynamic and international student communities.

As well as futures in fashion media, this degrees prepares students for careers as free-lance stylists, PR specialists, visual merchandisers, e-commerce and marketing officers, trend and colour analysts, fashion brand managers and strategists, product editors and fashion event planners. Other opportunities include: fashion management; product development; luxury brand management; marketing; buying; retail; consultancy; logistics; ethics and sustainability; and fashion journalism.

Different course options

Study mode

Full time

Duration

12 months

Start date

21-SEP-20

Modules

This is semester one module. This module builds core skills and your essential knowledge and understanding of principles and strategies for the effective branding of fashion. In Image + Identity you will explore a variety of fashion image-making practices. You will examine current traditional and digital platforms in which images are circulated, and analyse how these platforms are used to engage audiences and define brand identity. Lectures will introduce key principles and contemporary branding strategies in global contexts, building awareness of current debates around social responsibility and ethical practice. You will use this theoretical knowledge in practical projects that encourage you to develop digital, conceptual and visual storytelling skills through creative styling, photography, moving image, and fashion graphics and media. Regular workshops help you develop essential skills in digital mobile technology, as well as relevant industry-standard software (e.g. Illustrator, Photoshop, InDesign, as well as opportunities to experiment with TV Paint, Cinema 4D, After Effects and Premiere). Alongside these projects you will deepen your understanding of the important and changing role of the ‘image’ (still and moving) in the communication of fashion today, through lectures, seminars and study visits that engage you with historical and contemporary case studies at the cutting edge of fashion communication in the digital and post-digital world.

Tuition fees

UK fees
Course fees for UK / EU students

For this course (overall cost)

£12,885

Average for all Postgrad courses (per year)

£5,202

International fees
Course fees for non-UK / EU students

For this course (overall cost)

£21,990

Average for all Postgrad courses (per year)

£12,227

Entry requirements

Successful completion of an Undergraduate Degree in an art & design or related subject or professional relevant experience. Students who do not meet these entry requirements will still be considered on their own individual potential to succeed.