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Marketing and Strategy PhD

Key information

Qualification type

PhD/DPhil - Doctor of Philosophy

Subject areas

Marketing Strategic Studies

Course type


Course Summary

The Marketing and Strategy Section at Cardiff Business School undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels. The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields. Marketing and Strategy is a research area within which you can focus your studies as part of our Business Studies PhD programme. We offer a full range of expertise, but the following areas are of particular strength: International marketing; Strategic marketing; Consumer behaviour analysis (marketing); Services marketing; Strategic management systems.

Further areas of expertise include: Branding, Consumer behaviour, Business to Business, Relationship marketing, Creativity and product innovation management, Entrepreneurship, Digital media marketing, Ethics, corporate social responsibility and sustainability, International and cross-cultural marketing, Marketing communications, Retailing and service marketing. The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.

Different course options

Full time | Cardiff University | 4 years | SEP

Study mode

Full time


4 years

Start date


Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

To be confirmed

Average for all Postgrad courses (per year)


Entry requirements

To be confirmed

University information

Cardiff University is the oldest university in the capital of Wales. This vibrant and diverse Russell Group university has over 31,000 students, 8,455 of which are postgraduate students and nearly 8,000 are international students, coming from over 180 countries. The University is renowned for research-led teaching and cultivates a stimulating academic environment where cutting-edge research can be produced. The University was ranked 5th in...more

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