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Key information

Qualification type

MSc - Master of Science

Subject areas

Business Modelling / Analysis Business Studies

Course type


Course Summary

The MSc in Business Analytics programme will help you generate and capture greater competitiveness in data-driven business. Our Business Analytics programme is designed to provide a foundation to those who will determine the scope and direction of data analytics research within their organisation, and communicate the research outcomes to the ultimate decision-makers. Our graduates are trained to participate in the strategic management process, improve the organisation’s financial performance and help design the effective measures of performance of an organisation for which evidence-based data become a strategic asset in the decision-making process. Therefore, the primary goal is to provide an insight into business data analytics and prepare the students to develop the set of skills and attitudes that will evolve into effective leadership skills.

The main purpose of the master's in Business Analytics programme is to develop a comprehensive set of skills and to encourage the positive attributes that are essential to becoming a successful business analyst. The master's degree is committed not only to imparting specialist skills, but also to developing the so-called "soft skills” which are important in influencing people and organisations. As well as obtaining effective and persuasive communication skills, you will also learn about ethics-related issues, which are another key ingredient to responsible leadership.

Different course options

Study mode

Full time


12 months

Start date



Lectures, guided discussion, case studies, videos and group exercises will be provided. In addition, you are encouraged to make considerable use of your personal experience, both for testing theoretical ideas and for use as living case studies. When a business leader is invited, he/she will talk frankly and openly to the class about their methods and experience within a particular sector. This part of the class is presented as Q&A, facilitated by the lecturer. You will then be able to discuss the leader’s responses and approach within a case study context.
Applied Research Project (20 Credits)

Tuition fees

UK fees
Course fees for UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


International fees
Course fees for non-UK / EU students

For this course (per year)


Average for all Postgrad courses (per year)


Entry requirements

Students need to have a UK upper second class degree or above, or the equivalent from an overseas institution, in a relevant subject is required. Students with a degree that includes quantitative topics are sought and such degrees are: actuarial science, business, computer science, economics, engineering, finance, geography, mathematics, psychology, sociology, statistics or any other quantitative social science.

University information

City, University of London is a leading international university and the only university in London to be both committed to academic excellence and focused on business and the professions. City, University of London has been using education, research and enterprise to transform the lives of their students, their community and the world for over a hundred years. The University is divided into five different Schools: Cass Business...more