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MSc International Business and Marketing

MSc International Business and Marketing

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing International Business Studies

Course type

Taught

Course Summary

The MSc in International Business and Marketing provides a broad range of theoretical and practical knowledge and skills that will underpin a future career in international marketing or business management. The programme provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.

Overview

As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

Modules

This module develops a practical grasp of financial and management accounting, financial analysis and financial decision-making, relevant to the aspiring general manager. Topics include the preparation and interpretation of the principal financial statements; accounting requirements and practices for the internal planning, monitoring, management and control of a business; and business finance, including sources of finance, financial management, and stock-market analysis of performance.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

7,650

International fees
Course fees for EU and international students

For this course (per year)

15,500

Entry requirements

2:2 Bachelors (Honours) degree, or equivalent, in any discipline. Non-graduates will be considered individually based on relevant work experience and/or professional qualifications. Applicants are encouraged to submit an up-to-date CV as part of their application.