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MSc Strategic Digital Marketing

MSc Strategic Digital Marketing

Different course options

Study mode



1.5 years

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Marketing Digital Marketing Policy / Strategic Planning

Course type


Course Summary

The MSc Strategic Digital Marketing offered by Arden University Online provides an in-depth look into the future of marketing whilst instilling invaluable research and analytical skills that can be applied to a range of career paths. On this master’s programme you’ll explore the most studied theories of marketing whilst diving into best practices in digital communication.


Managing Customer & User Experience - Core
Building and Managing Digital Brands - Core
Digital Transformation Project (60 Credits) - Core
Digital Marketing Environment - Core
Social Media Marketing - Core
Big Data, Analytics and Martech - Core
Contemporary Marketing Communications Planning - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

To be eligible for this Master of Business Administration (Digital Business) course at Arden University, you must normally have: A UK Honours Degree at a minimum of second class (2.2) or equivalent AND, two years’ experience at management level.

University information

Arden University is a distance and blended learning institution that offers a number of postgraduate qualifications. Students can choose from masters’ degrees and MBAs in a number of subjects, with exceptional flexibility in how they tackle the course. Arden is a specialist distance learning university, meaning students are presented with everything they need online in a virtual classroom. Lectures, course materials, careers toolkits and more...more

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