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Full time | Birkbeck, University of London | 1 year | OCT-24

Study mode

Full time

Duration

1 year

Start date

OCT-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type

Taught

Course Summary

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Ethics and International Marketing modules.

With reference to research findings to provide additional insights into the subject matter, the course enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.

CAREERS AND EMPLOYABILITY

Graduates can pursue career paths in business, industry, local and national government, management, advertising and public relations. Possible professions include: marketing executive; market researcher; public relations officer; media planner; advertising account executive.

Modules

This module develops a theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. By learning about how consumers make decisions, what motivates them, and how contexts and practices influence consumption, you will be able to strategically apply these insights to the creation of customer value, and learn how to critique and challenge current marketing practices.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,850

International fees
Course fees for EU and international students

For this course (per year)

£23,220

Entry requirements

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.