MSc Marketing Analytics

Birkbeck, University of London

This MSc Marketing Analytics offers you the opportunity to specialise in data analytics and digital marketing to gain skills and knowledge about quantitative data analytics, technical marketing, social media and branding. Why choose this course? It benefits from teaching by research-active staff who link theory and practice through the use of real-world examples. It is ideal if you wish to develop your skills and in-depth knowledge through practical sessions involving data analytics, simulation and other statistical data analysis exercises. The diverse techniques and digital marketing modelling that underpin this course, as well as the practice-oriented learning environment, will prepare you well for marketing decision-making roles within different organisations. What you will learn You will learn to analyse and interpret digital marketing problems and build your confidence in applying marketing analysis to contribute to brand launch strategies. You will also develop a range of valuable skills including academic writing, how to analyse data sets, how to use modelling and simulation, and how to construct convincing arguments to achieve specific task-related objectives. You will learn to be both an independent thinker and a team player, and grow the leadership skills to contribute to marketing decision-making at the highest level. How you will learn This course is taught via lectures, some of which may be online, as well as seminars on campus. Its modules are designed to allow you to benefit from different teaching approaches and to gain knowledge from different disciplines. It is available to study full- or part-time and follows an evening timetable.