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Chartered Institute of Public Relations Professional PR Diploma

Chartered Institute of Public Relations Professional PR Diploma

Different course options

Study mode

Part time


1 year

Start date


Key information

Qualification type

Professional Diploma

Subject areas

Public Relations Journalism

Course type


Course Summary

Develop your skills in Public Relations (PR) planning and integrated communications management with the Chartered Institute of Public Relations (CIPR) Professional PR Diploma. Delivered part-time over one year, this course will boost your career and improve your decision-making and effectiveness at work.

You will gain a critical understanding of the issues facing PR practice in today’s society and the business community. This course offers excellent contact with creative workers and policy bodies, as well as regular guest lectures from industry leaders.

What's covered in the course?

Aimed at people with some experience as PR professionals, the Diploma focuses on strategic public relations and its role as an integral part of both public and private sector communications.

Studying for the CIPR Professional PR Diploma will give you the boost your career needs to take it to the next stage, helping you to develop your team more effectively and progress towards senior management levels. Taking an in-depth look at PR, you will learn to put theory into practice and apply the concepts you learn to your own sector.

The course is taught and assessed at the same level as a postgraduate degree. You will learn through three modules, taught over one year on a part-time basis, with individual tutor support by email and via the course’s online learning environment. The course is taught by academics and practitioners who are full members of the CIPR.

Graduates with the Diploma feel it really improved their career prospects. Whether it is gaining a promotion, like Fiona Denning, who rose from Communications Assistant to Communications Specialist at the Queen Elizabeth Hospital Birmingham, or the complete change of career you are looking for, the CIPR Professional PR Diploma offers the skills you need to get ahead in this highly competitive sector.

Enhancing your employability skills

The Diploma enables you to analyse and critique a range of public relations theories and concepts, and apply them to practice. This aids your decision-making skills and effectiveness at work.

Giving you the necessary skills to lead a team more effectively, you will leave the course with the knowledge and understanding you need to progress towards senior management and work at board level.

You’ll have the chance to learn from experts in PR and journalism during our annual series of PR Masterclasses, when leading guest speakers come to the university to share their experience.


This Unit situates public relations within a strategic management framework, enabling critical and ethical examination of the role and responsibilities of the function, and senior practitioners, within a contemporary context. It considers practical challenges and conceptual underpinnings relating to public relations strategy and planning in a variety of situations and types of organisation. The importance of organisational and functional objectives is emphasised with a focus on research and analysis to support problem identification, stakeholder mapping and objective setting.

Tuition fees

UK fees
Course fees for UK students

To be confirmed

International fees
Course fees for EU and international students

This course is not available to International students.

Entry requirements

Applicants must have at least one of the following: Postgraduate professional qualification in a related discipline, or a relevant MA, plus one year’s relevant full-time employment in PR. Degree in business/marketing, plus one year’s relevant full-time employment in PR. Any UK degree, plus two years’ experience in PR CIPR Advanced Certificate in PR; plus one year’s experience in PR. Four years’ relevant full-time employment in PR and five GCSE passes, one of which must be in English Language.