MA Fashion Communication

Birmingham City University

Overview MA Fashion Communication aims to give you the knowledge, skills and experience to launch your career in the fashion and beauty industry. You will choose one of 3 areas to specialise in: MA Fashion Communication: Marketing, MA Fashion Communication: Cosmetics Branding and Marketing and MA Fashion Communication: Styling and Creative Direction. Each specialism has specialism specific seminars within shared modules that allow you to focus your research and outputs on your chosen area and collaborate with students from across MA Fashion Communication. The first term is shared to allow you to experience each specialism, and you can confirm or change your specialism at the end of term 1. You will develop knowledge and skills in analysing fashion and beauty campaigns, visual communication, technical production, and research methods. In term 2 you put these skills to use by creating collaborative and industry focused campaigns relevant to your chosen specialism. Term 3 is the culmination of your studies in which you create your final major project and prepare for your entry into the industry. Specialisms are achieved through the work you produce and briefs you choose within shared and optional modules. Active participation in debates about the future of the fashion and beauty industry is encouraged. You'll explore pivotal issues such as sustainability, diversity, and digital technology, to propose future focused creative solutions.