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MSc Tourism Marketing Management

Different course options

Full time | Talbot Campus | 1 year | 22-JAN-24

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas


Course type


Course Summary

On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry.

Why study MSc Tourism Marketing Management at BU?

  • Study at one of the top-ten ranked universities in the world for tourism and hospitality
  • Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing
  • Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
  • Choose to complete an optional 30-week work placement to further enhance your employability
  • Benefit from experiencing a new country and culture with the option to study a semester abroad
  • Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience:

  • Recognition as an Institute of Travel & Tourism Centre of Excellence signifies BU as an industry-leading university
  • Accreditation by the Tourism Management Institute ensures this course meets standards aligned to the needs of the tourism sector, enhancing future employment prospects when you graduate


This course provides you with the opportunity to become immersed in the Bournemouth University Business School and gives you a unique opportunity to mix with a diverse range of nationalities. This will increase your intercultural competence, which is vital preparation for working in a mixed-nationality workforce or dealing with a mixed-nationality clientele.

Please see our website for the application deadlines. You should apply as early as possible to be considered for your course of choice. If you require a student visa, apply for the visa as soon as you have an unconditional offer and receive your CAS. There may be delays in visa processing in your country and you need to be in Bournemouth ready to study for the start of term.


This unit will provide you with a comprehensive overview of the operations of the tourism and hospitality industries. It includes many guest speakers from industry.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students need to have a Bachelors Honours degree with 2:2 in any subject, or equivalent.

University information

Based by the sea in south-west England, just two hours from London by train, Bournemouth University offers more than 80 taught master’s courses as well as many research programmes. 16% of its students are in postgraduate study, meaning students will be joining a diverse and thriving postgraduate community. The university has three academic faculties and The Bournemouth University Business School, which divided into individual...more