menu icon
Book your open day visit nowClick to book open day
Corporate Brand Management MSc

Different course options

Full time | Brunel University London | 2 years | 30-SEP-24

Study mode

Full time

Duration

2 years

Start date

30-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Brand Management

Course type

Taught

Course Summary

Overview

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated.

Careers and your future

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in: Brand Management; Brand Marketing; Corporate Communications; Advertising and PR.

Some of the well-known names who value Brunel Corporate Brand Management graduates include British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar, L'Oreal, Brand Union, McCann Ericson, OWL, Grey Group, The Daily Mail Group.

Modules

This module focuses on strategic corporate brand management and consulting and deals with the applied aspects of the territory (the management of change in corporate branding contexts). It examines key normative models such as corporate brand alignment and the six conventions of corporate brand management among others and will examine the strategic nature of corporate brand management in the context of mergers, acquisitions, takeovers and franchise arrangements.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£13,750

International fees
Course fees for EU and international students

For this course (per year)

£25,000

Entry requirements

A 2.1 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required. Applicants with a 2.2 or international equivalent will be considered on an individual basis according to the merits of each application.

University information

Brunel University London, founded in 1966, is a leading technology university renowned for its education and research, as well as its spirit of innovation and entrepreneurship. Based in a single, leafy campus in west London, it provides outstanding sports facilities, easy access to central London, and a friendly, vibrant, and strikingly international community. The university is ranked 1st in the UK, 4th in the world for 'International...more

Similar courses at this uni