Fashion Marketing Management Masters - MSc/PgD/PgC

Course Overview

The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments. The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.

You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting. You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.

Assessment

Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies. Students can exit at Postgraduate Certificate and Postgraduate Diploma levels.

Employability & Careers

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to: Buying and Merchandising; Positions in Advertising; Fashion Brand Management; Public Relations and Publicity; Fashion Writing; Fashion Marketing and Consumer Research; Sales and Brand Development; International Fashion Marketing Strategy. Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

Applicants should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought. Applicants with non-standard entry qualifications will be considered.