Strategic Marketing Masters - MSc/PgD/PgC

Cardiff Metropolitan University

Ready to take your marketing career to the next level?

Move beyond the basics and learn how to think strategically. Our MSc Strategic Marketing is designed for ambitious professionals who want to step up into more senior marketing roles.

Master modern marketing concepts while developing the research, analytical, and decision-making skills that employers demand. With a blend of theory and hands-on learning, you will be equipped to tackle real business challenges with confidence.

CIM Accredited and designed with industry experts, so everything you learn is relevant, practical and future-focused. Graduate with more than just a postgraduate degree – you will leave us ready to make an impact, with the knowledge, skills and strategic mindset to stand out in a competitive job market.

Most importantly, this is not just about marketing campaigns. It is about big-picture thinking. You will discover how to align marketing strategies with wider business goals and position yourself as a strategic leader in any organisation or even launch your own business.

The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.