Marketing Strategy and Innovation MSc

Many people mistakenly equate marketing with advertising, yet true marketing encompasses a dynamic blend of creativity, innovation, analysis, and strategic insight. If you’re passionate about marketing and eager to make it your career-or to elevate your business-our MSc in Marketing Strategy and Innovation is the perfect degree for you.

Tailored specifically for those with limited or no prior experience in marketing, this master’s course equips you with the foundational and advanced skills needed to excel in the field. Whether your background is in fine arts, medicine, business, or physics, our program prepares you for a successful first step into a professional marketing career.

Assessment methods

Course work

Groupwork

Presentation

Problem sets

Examinations

Assessed essays

• A UK upper second-class degree or above, or the equivalent from an overseas institution
• We accept applications from all academic backgrounds
• Work experience is not a requirement of this course.
• Candidate profile
• This course is designed as a conversion course for students with little or no marketing education and experience
• If you have studied some marketing a while ago, or have worked in a junior marketing position, taking this course will help you move ahead
• If you have specialised in marketing during your Undergrad studies, you are welcome to study this degree, but please be aware that some contents may look familiar
• If you have worked in strategic marketing positions for more than three years, please take a look at our MBA programme, which will be more suitable
• The MSc in Marketing Strategy & Innovation is not a highly quantitative course as it is open to graduates from a variety of disciplines, but it still teaches some maths and statistics.
• Interview
• Applicants selected by the Admissions Panel may be invited to an online interview. We will contact all selected applicants with full instructions after the Admissions Panel has made an initial assessment of your application. We strongly advise you to provide us with your own personal email address when applying to avoid missing interview deadlines.