Fashion Marketing and Strategic Communications MA

City St George's, University of London

Become a marketing communications and PR professional for the fashion industry through a hands-on programme that develops your creative skills and teaches you how to navigate the business. You will create compelling communication strategies, brand storytelling, reputation management and digital content that is sensitive to consumer insights and fashion brand values.

This innovative course provides you with the contextual knowledge and practical skills you need to be a critical practitioner. In addition, all students have the opportunity to undertake a Professional Placement in the industry or select optional electives in Fashion Journalism or Entrepreneurship, or take business-oriented modules on business strategy, leading teams or finance, taught by the Bayes Business School.

Our proximity to London’s hub of fashion and communication industries enhances your learning experience: Explore the capital’s luxury retail or vintage precincts, fashion culture and collections at museums, and access to industry leaders at international fashion shows. Our location helps us provide you with regular industry guest speakers, collaborations, and site visits to key fashion communications practioners and agencies.