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Marketing Strategy and Innovation MSc

Different course options

Study mode

Full time

Duration

12 months

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Management Of Change & Innovation Marketing

Course type

Taught

Course Summary

Fast-moving, skilful and critical to the success of any organisation, marketers understand consumers and create offers that entice them. This Marketing Strategy and Innovation course gives you a head-start.

Overview

Who is it for?

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this postgraduate strategic marketing course is right for you.

This strategic marketing master's course is specifically tailored for students with little or no prior marketing experience and study background.

Structure

The degree is aimed at equipping you with the most rigorous theoretical and practical knowledge on professional marketing practice, with the quantitative and qualitative analytical skills required to make complex marketing decisions, and with the soft skills to influence people and organisations through creativity, persistence, team-working, communication skills, leadership, and initiative.

Marketing is a fast-moving field. Therefore, each module is constantly updated to include the latest digital and analogue technologies (some of them developed by our very own lecturers) which enables you to devise path-breaking products and persuasive communication strategies in fast-changing social environments.

Career pathways

We are committed to not only educate you as an excellent marketer, but also as a responsible leader.

This ethos pervades the MSc in Marketing Strategy and Innovation postgraduate course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of your employability of Bayes students, the applicable vocational skills of the course and the support Bayes students benefit from.

Modules

Since design thinking is the new mantra in organisations, this module equips you with the conceptual and practical skills to enhance opportunity spotting and problem solving through creativity techniques, innovation processes and design thinking. Design is all about making the product or service you deliver useful, usable, efficient, effective and desirable.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

28,000

International fees
Course fees for EU and international students

For this course (per year)

28,000

Entry requirements

A UK upper second class degree or above, or the equivalent from an overseas institution. We accept applications from all academic backgrounds. Work experience is not a requirement of this course.

Department profile

The Bayes Business School (formerly Cass Business School) is one of City, University of London’s five Schools. Bayes (formerly Cass Business School) is part of an elite group of business schools to have been awarded triple accreditation by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS). Our London home is the beating heart of an...more

University information

City, University of London (City) is a leading UK university, with a global vision and a commitment to transforming lives through education. There are over 20,000 students who call the university home, and a postgraduate population of 46%. City has a diverse and international learning community, with over 175,000 alumni representing more than 180 countries worldwide. City is comprised of five different schools: School of Arts & Social...more