Business and Organisational Psychology MSc

Coventry University

You will undertake your professional experience placement** and should keep a critcal reflection to support your ongoing personal and professional development during your placement and enhance your future employability. During your placement, you will begin to develop a topic for your literature review and business proposal linked to your placement experience.

This module provides an introduction to understanding the function of marketing, competitor analysis, market research methodologies, and approaches to marketing, including the marketing mix, market segmentation, measuring the effectiveness of marketing, thinking and creativity. This course also provides an introduction to consumerism and buyer behaviour linked to psychological concepts of consumer decision making. This will include advertising psychology, brand management, the selling process and time management. This module focuses on how to reach consumers effectively, through an exploration of their behaviours and attitudes.

This module will provide you with the opportunity to critically evaluate and develop solutions to complex, inter-related, multi-faceted issues that can be found in a variety of organisations and professional contexts. This will involve you working together across disciplines to facilitate an appreciation of how different sectors solve internal issues and how different sectors can learn and adopt or adapt solutions from other fields. International, cultural and ethical issues will underpin the practical and theoretical developments coupled with the principles of consultancy and the theories and practices found in leadership. You will have the opportunity to engage in wide-ranging debates and problem solving exercises using examples from real-life issues.

This module provides an overview of theories and empirical research of work motivation, and its relationship to performance appraisal and performance management. The relevant modules cover the concepts of leadership, power and influence and their impact on employee engagement. Issues of positive and negative responses to work will be outlined such as organisational citizenship and derailment.

Within this module you will explore theory and conceptual approaches to design, implementation and evaluation of training programmes. You will gain an in-depth and applied understanding of the training cycle and how approaches to training can be applied according to the context and requirements.

This module has two parts: the first part is to conduct a review of contemporary literature on a Business and Organisational Psychology topic of your choice. Where students work in a business setting you will be encouraged to choose a topic that is related to your business work/practice.

You will have the opportunity to develop the ability to plan and conduct psychological literature review projects. This includes a range of skills such as identifying relevant topic areas, developing key word search terms and locating literature using relevant sources. This module provides a preparation in the skills required to successfully complete an independent literature review in business psychology.

Provides you with an introduction to the principles and methods of recruitment, selection and assessment. The relevant modules are designed to provide you with an understanding of issues surrounding the selection process so that you can make informed choices of methods when developing selection processes. Theories, methods and legal issues concerning selection and assessment will be discussed so that you can apply theory to practice.

Provides an introduction to employee engagement and well-being. The main aim is to introduce theoretical and applied concepts that relate to ways in which employees are engaged within the organisation. Modules will include discussions on how work is structured (work and non-work), the negative aspects of work including stress, workplace bullying and the roles of emotions. Mental and physical health will be considered including symptoms and disorders as well as potential interventions to increase wellbeing.