Part time day
26 months
01-OCT-24
MSc - Master of Science
Marketing Leadership
Taught
Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.
This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations can use £14,000 of their Apprenticeship Levy to cover Part I (The Senior Leader Apprenticeship) of the programme tuition fee. Part II (progression to Marketing and Leadership MSc) can be funded by either your employer or by you.
Our part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.
The Marketing and Leadership MSc will develop your marketing and leadership skills. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply within your organisation.
You will gain an understanding of general management functions including strategy, finance, corporate sustainability and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising, and consumer behaviour.
Who is it for?
Why this course?
For this course (per year)
£8,769
For this course (per year)
£8,769
Candidates normally possess a first or second class UK honours degree (or an international equivalent). Alternatively we will consider a professional qualification (such as CIMA, ACA, ACCA) together with a minimum of 5 years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered. Professional experience and personal qualities are equally important to us and each application is considered on its individual merit.
Cranfield School of Management is an internationally renowned business school with over 35,000 global alumni, many of whom are now leading the way in their fields. Our consistent presence in world rankings and our triple accreditation put us in the elite 1% of schools worldwide. So why join our community? Ultimately, we are a business school with over 50 years’ experience in offering MBAs, Business and Leadership MScs and Corporate Executive...more
Cranfield University is an exclusive postgraduate university with a main campus in Cranfield, Bedfordshire, and a second site in Shrivenham, Oxfordshire. The university specialises in science, engineering, technology and management, exploring how they work together to benefit the world. Cranfield’s world-class postgraduate courses and unrivalled facilities attract talented and hard working students from around the world. The university...more
Full time | 1 year | 01-OCT-24
Part time | 26 months | 01-OCT-24