Marketing and Leadership MSc

Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.

This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations can use £14,000 of their Apprenticeship Levy to cover Part I (The Senior Leader Apprenticeship) of the programme tuition fee. Part II (progression to Marketing and Leadership MSc) can be funded by either your employer or by you.

Our part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.

The Marketing and Leadership MSc will develop your marketing and leadership skills. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply within your organisation.

You will gain an understanding of general management functions including strategy, finance, corporate sustainability and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising, and consumer behaviour.

Who is it for?

• Experienced marketing professionals who are seeking, or required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
• Self-motivated marketing managers keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

Why this course?

• Cranfield School of Management consistently performs well in international business rankings. We are top 10 in the UK and 34th in Europe in the Financial Times European Business Schools 2021 Rankings.
• The Centre for Strategic Marketing and Sales possess a worldwide reputation for applied marketing research, particularly focusing on marketing strategy and planning, strategic sales, key account management, customer relationships and digital transformation.
• Teaching is exclusively focused on postgraduate and executive levels and is designed to nurture your practical business skills and confidence.
• You will have a distinctive and collaborative learning experience that is centred on interactive classroom sessions delivered by faculty directly involved with global businesses.
• You will study with a cohort of experienced professionals, build your network and gain insights into marketing and management best practice.
• You will gain knowledge of the latest marketing trends and develop general management skills, to enable you to lead change in your organisation and help you rise to the top of your marketing department.
• You will generate self-awareness and confidence to lead teams drawn from a diverse variety of cultures, business experiences and personalities.

Candidates normally possess a first or second class UK honours degree (or an international equivalent). Alternatively we will consider a professional qualification (such as CIMA, ACA, ACCA) together with a minimum of 5 years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered. Professional experience and personal qualities are equally important to us and each application is considered on its individual merit.