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Marketing and Leadership MSc

Different course options

Study mode

Part time day

Duration

26 months

Start date

JAN-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Leadership

Course type

Taught

Course Summary

Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer.

This part-time programme meets the requirements of the revised Level 7 Senior Leader Apprenticeship Standard. Eligible organisations can use £14,000 of their Apprenticeship Levy to cover Part I (The Senior Leader Apprenticeship) of the programme tuition fee. Part II (progression to Marketing and Leadership MSc) can be funded by either your employer or by you.

Our part-time Marketing and Leadership MSc is informed by Cranfield’s Strategic Marketing MSc – a top-ranked marketing MSc, 5th in the UK and 15th in the world by QS World University Rankings: Masters in Marketing 2022. It is also informed by Cranfield’s Management MSc – which is ranked 5th in the UK and 36th in the world in The Economist Which MBA? Masters in Management (MiM) 2021 ranking.

The Marketing and Leadership MSc will develop your marketing and leadership skills. This practical marketing master’s course focuses on managing change to ensure your company constantly meets evolving customer needs and requirements. You will gain leading-edge insights into marketing and business practice which you can apply within your organisation.

You will gain an understanding of general management functions including strategy, finance, corporate sustainability and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, big data analytics, digital marketing, advertising, and consumer behaviour.

Who is it for?

  • Experienced marketing professionals who are seeking, or required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
  • Self-motivated marketing managers keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

Why this course?

  • Cranfield School of Management consistently performs well in international business rankings. We are top 10 in the UK and 34th in Europe in the Financial Times European Business Schools 2021 Rankings.
  • The Centre for Strategic Marketing and Sales possess a worldwide reputation for applied marketing research, particularly focusing on marketing strategy and planning, strategic sales, key account management, customer relationships and digital transformation.
  • Teaching is exclusively focused on postgraduate and executive levels and is designed to nurture your practical business skills and confidence.
  • You will have a distinctive and collaborative learning experience that is centred on interactive classroom sessions delivered by faculty directly involved with global businesses.
  • You will study with a cohort of experienced professionals, build your network and gain insights into marketing and management best practice.
  • You will gain knowledge of the latest marketing trends and develop general management skills, to enable you to lead change in your organisation and help you rise to the top of your marketing department.
  • You will generate self-awareness and confidence to lead teams drawn from a diverse variety of cultures, business experiences and personalities.

Modules

In essence this module is concerned with managing the organisation?s key resource ? the people who work for it. It aims to help participants understand how effective people management and human resource management can contribute to develop and sustain organisations. The focus of the module will be concerned with helping participants understand the relationship between people management and organisational performance, including the crucial role of line managers. The module aims to develop an insight into the complexities of managing people in a changing environment. The module will provide an introduction to the main activities associated with resourcing, developing and day?to-day management of people in work organisations. It is not the intention of the module to develop human resource management specialist, but rather to provide a general introduction to the people management issues that concern all managers. Throughout, the sessions will be highly interactive in order to develop critical insight and core skills in the people management field.

Tuition fees

UK fees
Course fees for UK students

For this course (overall cost)

19,000

International fees
Course fees for EU and international students

For this course (overall cost)

19,000

Entry requirements

Candidates normally possess a first or second class UK honours degree (or an international equivalent). Alternatively we will consider a professional qualification (such as CIMA, ACA, ACCA) together with a minimum of 5 years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered. Professional experience and personal qualities are equally important to us and each application is considered on its individual merit.

Department profile

A world-leader in management education, research, and consultancy for over 50 years, Cranfield School of Management is an exclusively postgraduate business school whose mission is to improve the practice of management. We have a global reputation for developing high-performing leaders in technology and management - encouraging them to transform their organisations and wider society. Renowned for our strong links with industry, Cranfield is...more

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