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Senior Leader Apprenticeship+ Marketing and Leadership MSc

Senior Leader Apprenticeship+ Marketing and Leadership MSc

Different course options

Study mode

Part time


26 months

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Marketing Leadership

Course type


Course Summary

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer and offers up-to-date academic theory, commercial insights and practical application. All of our students have CIM membership for the duration of the course.

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables students to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

Students, subject to successful completion of the taught modules, are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables them to cement their learning and complete a significant work-based project within their organisation.

This programme develops students’ marketing and leadership skills, enabling them to lead change and meet the constantly evolving needs and requirements of customers. Students gain leading-edge insights into marketing and leadership that can then be applied directly within their organisation.

Who is it for?

  • Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
  • Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
  • Second career professionals seeking a change into marketing and leadership positions.
  • Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

Your career

The Senior Leader Apprenticeship+ Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.

You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:

  • Discover and develop your leadership and team-working style
  • Identify how to enhance your personal effectiveness
  • Work out where you want to go professionally
  • Learn the techniques of effective team leadership
  • Become more sensitive to situations, cultures and contexts
  • Prepare to lead change and face future challenges.


The module will provide an introduction to the main activities associated with resourcing, developing and day?to-day management of people in work organisations. It is not the intention of the module to develop human resource management specialist, but rather to provide a general introduction to the people management issues that concern all managers. Throughout, the sessions will be highly interactive in order to develop critical insight and core skills in the people management field.

Tuition fees

UK fees
Course fees for UK students

PgDip Part-time: £14,000 (This includes tuition fees and endpoint assessment only). Under the Apprenticeship Levy scheme employers can fund apprenticeships for any new and current staff with the right to work in the UK and whose main place of work is England. This programme meets the requirements of the Level 7 Senior Leader apprenticeship standard. Part II can be funded by employer or employee and is priced at £5,000 which will be due for payment at month 16.

International fees
Course fees for EU and international students

To be confirmed

Entry requirements

Candidates normally possess a first- or second-class UK honours degree (or international equivalent). Alternatively, we will consider a professional qualification (such as CIM, IDM, ISM) together with a minimum of five years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered.

Department profile

A world-leader in management education, research, and consultancy for over 50 years, Cranfield School of Management is an exclusively postgraduate business school whose mission is to improve the practice of management. We have a global reputation for developing high-performing leaders in technology and management - encouraging them to transform their organisations and wider society. Renowned for our strong links with industry, Cranfield is...more

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