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Senior Leader Apprenticeship+ Marketing and Leadership MSc

Senior Leader Apprenticeship+ Marketing and Leadership MSc

Different course options

Study mode

Part time

Duration

26 months

Start date

01-OCT-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Leadership

Course type

Taught

Course Summary

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer and offers up-to-date academic theory, commercial insights and practical application. All of our students have CIM membership for the duration of the course.

Our Senior Leader Apprenticeship+ Marketing and Leadership MSc programme has been designed in two parts. Part I enables students to gain an understanding of both general management functions, including strategy, finance, corporate sustainability and change management, and specialist and advanced subjects related to strategic marketing, including strategic marketing planning, customer management, digital marketing, communications, and consumer behaviour.

Students, subject to successful completion of the taught modules, are qualified to progress onto Part II, the Marketing and Leadership MSc, which enables them to cement their learning and complete a significant work-based project within their organisation.

This programme develops students’ marketing and leadership skills, enabling them to lead change and meet the constantly evolving needs and requirements of customers. Students gain leading-edge insights into marketing and leadership that can then be applied directly within their organisation.

Who is it for?

  • Experienced marketing professionals who are seeking, or are required, to take on leadership roles involving the development of market strategy, managing customer relationships and contributing to business growth.
  • Early-career professionals who want a "real-world" business education which they can apply directly back to their workplace.
  • Second career professionals seeking a change into marketing and leadership positions.
  • Self-motivated marketing managers who are keen to develop themselves, enhance their skills, knowledge and abilities, and become more effective leaders.

Your career

The Senior Leader Apprenticeship+ Marketing and Leadership MSc will enable you to develop your knowledge, skills and abilities while applying what you learn directly in your workplace. The programme will support your career progression, preparing you to successfully carry out senior leadership roles in the future.

You will work with accredited coaches, members of faculty and careers advisors throughout the course enabling you to:

  • Discover and develop your leadership and team-working style
  • Identify how to enhance your personal effectiveness
  • Work out where you want to go professionally
  • Learn the techniques of effective team leadership
  • Become more sensitive to situations, cultures and contexts
  • Prepare to lead change and face future challenges.

Modules

Introduction: success in management, particularly at senior levels in organisations, depends on understanding organisations, the people in them and the relationship between the internal and external environments within which they exist; and in ensuring that they work effectively.

Tuition fees

UK fees
Course fees for UK students

PgDip Part-time: £14,000 (This includes tuition fees and endpoint assessment only). Under the Apprenticeship Levy scheme employers can fund apprenticeships for any new and current staff with the right to work in the UK and whose main place of work is England. This programme meets the requirements of the Level 7 Senior Leader apprenticeship standard. Part II can be funded by employer or employee and is priced at £5,000 which is due for payment at month 16. Only available to UK residents.

International fees
Course fees for EU and international students

To be confirmed

Entry requirements

Candidates normally possess a first- or second-class UK honours degree (or international equivalent). Alternatively, we will consider a professional qualification (such as CIM, IDM, ISM) together with a minimum of five years’ post-qualification work experience. Other relevant qualifications, together with significant experience, may also be considered.

Department profile

Cranfield School of Management is an internationally renowned business school with over 35,000 global alumni, many of whom are now leading the way in their fields. Our consistent presence in world rankings and our triple accreditation put us in the elite 1% of schools worldwide. So why join our community? Ultimately, we are a business school with over 50 years’ experience in offering MBAs, Business and Leadership MScs and Corporate Executive...more

University information

Cranfield University is an exclusive postgraduate university with a main campus in Cranfield, Bedfordshire, and a second site in Shrivenham, Oxfordshire. The university specialises in science, engineering, technology and management, exploring how they work together to benefit the world. Cranfield’s world-class postgraduate courses and unrivalled facilities attract talented and hard working students from around the world. The university...more

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