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Masters

De Montfort University

Advertising and Public Relations Management MSc

Name: Advertising and Public Relations Management MSc
Price: £10700 GBP

DE MONTFORT UNIVERSITY

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Different course options

Different course options
Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
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Different course options

Full time | City Campus | 1 year | SEP-25

Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Public Relations Advertising

Course Summary

The Advertising and Public Relations Management MSc programme enables you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments.The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation.Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions.Duration: 12 months full-time (September intake), 18 months full-time (January intake)

Modules

Block 1:Contemporary Advertising and Communication Strategy

The Contemporary Advertising and Communication Strategy module firstly considers the evolution of the communications environment and the importance of developing advertising campaigns for organisations and brands in a rapidly changing external environment. This module will evaluate and critically appraise contemporary advertising strategy and techniques in order to develop advertising campaigns that provide the opportunity to leverage further communication activities. The advertising and communications environmental context is highlighted to include recognition of the variety of target audiences (publics and stakeholders), the regulatory system, the role of agencies and the media and the cultural and social context of advertising required to deliver global campaigns.

Block 2:Consumer Futures: Socio-cultural, Ethical and Psychological Contexts

Block 3:Corporate and Brand PR

Block 4:Contemporary Media Choice: Planning, Budgeting and Control

Dissertation

Marketing Consultancy Project

Tuition fees

UK fees

Course fees for UK students

For this course (per year)

£10,700

International fees

Course fees for EU and international students

For this course (per year)

£18,450

Entry requirements

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. No previous experience in advertising, marketing or public relations management is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience. Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

University information

Uni profile Get prospectus

De Montfort University Leicester (DMU) is a well-renowned institution with a long established history of educational success, offering high-quality further education options for more than 150 years. The university is located in the East Midlands of the UK, and combines state-of-the-art facilities with superb teaching in a supportive learning environment. Its degree programmes are informed by input from leading employers and professional...more

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