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Fashion Management with Marketing MA

Fashion Management with Marketing MA

Different course options

Full time | De Montfort University | 1 year | JAN

Study mode

Full time

Duration

1 year

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Fashion Retailing Fashion / Textiles / Clothing (Craft) Marketing

Course type

Taught

Course Summary

Overview

This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.

Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.

Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your own critical position on the major sustainability issues facing the sector.

Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations.

Teaching and assessments

The programme is delivered primarily through lectures and seminars as well as tutorial guidance. Lectures deliver a discourse on a particular subject followed by seminars which are used for holding discussions or for the exchanging of information in a smaller group. Tutorials are provided usually to discuss a subject on a one to one basis between the tutor and yourself; however you may find yourself in a small tutorial group to benefit from the contribution of others.

The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module also includes the formulation of a weekly blog for you to keep abreast of topical issues and sometimes to provide a framework for seminar discussions, as well as being an assessed module component. You will be required to submit a project proposal which will act as your plan for future research, especially for the dissertation.

As a postgraduate student you will be expected to conduct a substantial amount of self-directed learning. This is important for you to contextualise your studies and to broaden your knowledge. It is the breadth and depth that will add so much to your work and your studies.

Through receiving feedback on your work, you will be able to reflect on aspects of your learning and develop an action plan that will help you to progress.

The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricular activity.

Throughout the programme the curriculum is enhanced by visiting lectures from a variety of business experiences, where appropriate to the module curriculum.

Modules

This module teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

8,560

International fees
Course fees for EU and international students

For this course (per year)

15,100

Entry requirements

You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in a relevant subject, for example fashion, design or business. If you have other professional qualifications and industry experience, we will consider your application on an individual basis.

University information

De Montfort University Leicester (DMU) is a university with a rich heritage, providing students with high-class further education options for over 150 years. Situated in the centre of Leicester, a thriving midlands location, students benefit from excellent facilities not only on campus but also when seeking leisure time in the surrounding region. Students at DMU are able to choose from a wide range of postgraduate courses, all of which are...more