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International Business and Marketing MSc

International Business and Marketing MSc

Different course options

Study mode

Full time

Duration

12 months

Start date

SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Business Studies International Marketing

Course type

Taught

Course Summary

Overview

On this programme you will study a wide range of topics as part of the core modules, many of which offer a global outlook to help prepare you for a career in the complex environment of an international business. As part of the course you will study areas including Human Resource Management, Critical Management, and Advertising and Communications. All core modules are designed to give you a broad understanding of the different challenges faced within an international business setting. By educating you on a wide variety of contexts and business models, you can gain the skillset needed to pursue a career in a diverse range of roles.

The course enables you to tailor your studies to your own personal and career interests, with the opportunity to choose from a selection of marketing-focused modules. All of these modules are designed to develop your skills in identifying and implementing strategic plans in specific areas of marketing.

Teaching and assessment

Teaching will be delivered through formal lectures, informal seminars, tutorials, workshops, discussions, and e-learning packages. You may also benefit from inspirational guest speakers, who will bring their own personal experiences and knowledge to your learning.

Graduate careers

Enhance your existing qualifications and career prospects with a specialist focus on marketing in an international context.

Assessment will usually be through a combination of individual and group work, presentations, essays, reports and exams. In addition, a particular feature of the course will be to take part in a state-of-the-art, computer driven business simulation exercise, which will integrate many aspects of your learning and development.

Modules

This module provides you with the skills to conduct and critically analyse organisational development, including its consequences on human resources management (HRM). The relevant theoretical principles and models of change management, HRM and organisational behaviour will be considered and applied in a practical management context using case studies and real-life examples.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

8,950

International fees
Course fees for EU and international students

For this course (per year)

15,100

Entry requirements

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. Applications from those without formal qualifications but with significant professional experience in business or marketing will be considered individually.

University information

De Montfort University Leicester (DMU) offers the perfect combination of award-winning teaching and specialist facilities. Based in the centre of the bustling and multicultural city of Leicester, rich in cultural heritage, history, and diversity, making it feel like the world is on your doorstep, located in the heart of England, our campus blends the historical and the new and has provided an inspiring place to study for more than 150...more