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Masters
De Montfort University
Marketing Management MSc
De Montfort University

Marketing Management MSc

DE MONTFORT UNIVERSITY

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Different course options

Full time | Leicester Campus | 12 months | SEP-23

Study mode

Full time

Duration

12 months

Start date

SEP-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course type

Taught

Course Summary

This programme is designed for those who wish to further enhance or develop their career prospects by studying marketing with a distinctive focus on strategic perspectives. The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level marketing practices, in a global situation. Each subject area has been formed from input and involvement with live business and agencies, so students can learn the latest commercial practices, in addition to the academic thinking in the modern, digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability. Students will be able to deepen their understanding of marketing management through exposure to real world marketing challenges, the latest digital media and platforms, and the development of campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making, with a view of gaining a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.

Modules

Marketing Theory and Practice - Core
This module gives an introduction to the key areas of marketing, building the foundation for further study ? this module guides you through the fundamentals of marketing and examines how they are applied in practice.
Research Methods for Marketers - Core
Marketing Management Simulation - Core
Strategic Customer Engagement - Core
Marketing Research in Practice - Core
Enhancing Business, Management and Personal Skills (non-credit) - Core
Managing Advertising and Communications - Core
Marketing Dissertation
Business Research Project (BRP)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,950

International fees
Course fees for EU and international students

For this course (per year)

£16,300

Entry requirements

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. No previous experience in marketing is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience. Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

University information

De Montfort University-Overview
Uni profile Get prospectus

De Montfort University Leicester (DMU) is a university with a rich heritage, providing students with high-class further education options for over 150 years. Situated in the centre of Leicester, a thriving midlands location, students benefit from excellent facilities not only on campus but also when seeking leisure time in the surrounding region. Students at DMU are able to choose from a wide range of postgraduate courses, all of which are...more

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