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MBA

Ducere Global Business School

Luxury Brand Management MBA

DUCERE GLOBAL BUSINESS SCHOOL

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Different course options

Study mode

Online

Duration

12 months

Start date

JUN

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA Brand Management

Course type

Taught

Course Summary

Accelerate your career with our fully-accredited and flexible online MBA, Luxury Brand Management programme. This programme is applicable to anyone within the Luxury sector — whether you work in PR for a Beauty brand, Sales in Hospitality or have your own craft alcohol company.

Programme Overview

Delivered with University of East London, this MBA combines academic excellence with an online learning experience tailored to your passion and industry. This programme the surging global demand for relevant, industry-ready, luxury brand managers.
Learn real-world insights underpinned by relevant industry frameworks and tools, to advance as a current leader in luxury brand management.
Engage with academic theories to understand how to manage challenges, while developing a core understanding of key business administration concepts in luxury brand management.
Bridge the gap between formal academic learning and genuine professional development. The programme provides you with the opportunity to transform theoretical concepts into real-time business projects, relevant to a broad range of luxury brand industry contexts.

Career Outcomes

Brand Manager
Marketing Manager
Business Owner
PR Manager
Product Manager
Retail Buyer
Sales Executive
Brand Specialist

Modules

Leadership in Practice - Core

This module explores the definitions of leadership in the context of the 21st Century and aims to prepare students to develop the necessary capabilities to prosper in this environment. Students are required to reflect on their own experiences and biases to develop an understanding of how these influence their personal leadership style, as well as how they respond to the leadership of others. Through engagement with challenging situations and the exploration of different leadership strategies in response, students will develop a new perspective on how they can personally lead teams more effectively and acquire new tools and techniques to achieve this goal.

Business Strategy - Core

Marketing in Luxury Brands - Core

Luxury Brands and Relationship Management - Core

Digital Transformation - Core

Applied Industry Project