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MA Marketing Communications & Branding

MA Marketing Communications & Branding

Different course options

Full time | Edge Hill University | 1 year | OCT-22

Study mode

Full time

Duration

1 year

Start date

OCT-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management Marketing Communication Studies Business Communication Skills

Course type

Taught

Course Summary

This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

What are my career prospects?

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies.

Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

Modules

This module is designed to provide you with an understanding of marketing planning including the synerginistic planning process and its links with the delivery of effective and sustainable competitive advantage. Effective marketing strategy and planning is essential for all organisations. The module considers the complexities of the marketing environment and the impact this has on the creation of marketing plans and their successful implementation and execution. This will enable you to contribute along with other directors and senior managers to an organisation?s competitive strategy.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

7,000

International fees
Course fees for EU and international students

For this course (per year)

13,500

Entry requirements

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required.

University information

Edge Hill University has been inspiring minds and changing futures since 1885. An ethos of ‘creating opportunity from knowledge’ fuels everything that the university does to deliver education excellence. Through its high-quality teaching, exceptional research and scholarship opportunities, Edge Hill opens doors to change. Given the right opportunities and environment students are empowered to create a different future, not just for themselves...more