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MBA Business Administration (Marketing)

MBA Business Administration (Marketing)

Different course options

Full time | Edge Hill University | 1 year | OCT-22

Study mode

Full time

Duration

1 year

Start date

OCT-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA

Course type

Taught

Course Summary

Develop the skills, knowledge and confidence needed to play a key role in major business decisions. Our strategic perspective will help you understand management and marketing on a global scale.

You’ll explore the ways marketing can boost growth. Take a closer look at branding as part of a competitive strategy and untangle the influences that affect marketing planning and execution.

On top of this, you’ll consider the value of a well-designed human resource strategy and key financial data. You’ll also uncover insights on innovation and the consumer, study contemporary business theory and learn to challenge your own assumptions.

You don’t need a business or management degree to join us. Our students have varied work and academic experience often with a science or technology background.

Modules

Human Resourcing as Competitive Strategy recognises that the effective management of people is of fundamental importance to any organisation, as is a coherent, well-thought-through company strategy. An increasing number of organisations are recognising the need for strategically integrated people management policies that inform all major decisions. This change requires greater strategic awareness from Human Resources (HR) managers. Indeed, the UK HR professional body, Chartered Institute of Personnel and Development (CIPD) has encouraged all HR professionals to be cognisant of their role in the effective achievement of organisational strategy. This module will enhance your knowledge of, and competence in, strategic human resource management to help you meet increasing demands for a strategically sensitive approach to people management.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

12,000

International fees
Course fees for EU and international students

For this course (per year)

14,500

Entry requirements

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. Ideally you should also have two years of relevant work experience gained after graduation although well qualified and motivated candidates without this will be considered.

University information

Edge Hill University has been inspiring minds and changing futures since 1885. An ethos of ‘creating opportunity from knowledge’ fuels everything that the university does to deliver education excellence. Through its high-quality teaching, exceptional research and scholarship opportunities, Edge Hill opens doors to change. Given the right opportunities and environment students are empowered to create a different future, not just for themselves...more