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MBA Business Administration (Marketing)

MBA Business Administration (Marketing)

Different course options

Full time | Edge Hill University | 1 year | OCT-25

Study mode

Full time

Duration

1 year

Start date

OCT-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA

Course type

Taught

Course Summary

Develop the skills, knowledge and confidence needed to play a key role in major business decisions. Our strategic perspective will help you understand management and marketing on a global scale.

You’ll explore the ways marketing can boost growth. Take a closer look at branding as part of a competitive strategy and untangle the influences that affect marketing planning and execution.

On top of this, you’ll consider the value of a well-designed human resource strategy and key financial data. You’ll also uncover insights on innovation and the consumer, study contemporary business theory and learn to challenge your own assumptions.

You don’t need a business or management degree to join us. Our students have varied work and academic experience often with a science or technology background.

Your future career

So what can you do with a business administration degree with a concentration in marketing?

Your MBA Business Administration (Marketing) degree will set you up for exciting career opportunities in both general management and specialist roles. Our MBA graduates find rewarding roles in a range of sectors such as:

  • accountancy
  • administration
  • banking
  • education
  • finance
  • human resource management
  • marketing
  • public and private sector management
  • retail
  • enterprise

Modules

Strategic Marketing Planning is designed to provide you with an understanding of marketing planning including the synergistic planning process and its links with the delivery of effective and sustainable competitive advantage. Effective marketing strategy and planning is essential for all organisations. The module considers the complexities of the marketing environment and the impact this has on the creation of marketing plans and their successful implementation and execution. This will enable you to contribute along with other directors and senior managers to an organisation's competitive strategy.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£15,120

International fees
Course fees for EU and international students

For this course (per year)

£21,000

Entry requirements

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required. Ideally you should also have two years of relevant work experience gained after graduation although well qualified and motivated candidates without this will be considered.

University information

Edge Hill University has been inspiring minds since 1885 and continues to live up to its ethos of ‘creating opportunity from knowledge’. The university’s commitment to excellence shines through to its cutting-edge research, scholarship opportunities, contemporary facilities and most importantly, its passionate and dedicated teaching staff. Students are empowered to craft their own future, learning in ways that work for them, from expert...more