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MSc International Festival & Event Management

MSc International Festival & Event Management

Different course options

Full time | Edinburgh Napier University | 1 year | SEP-24

Study mode

Full time

Duration

1 year

Start date

SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Festivals Administration Events Management

Course type

Taught

Course Summary

Develop practical skills in international festival and event management on our leading course, whilst in the worlds leading festival city

Overview

Edinburgh is the most famous festival city in the world with more than 70 years’ history of arts and cultural festivals. Visitors from all over the globe travel to this tourism-friendly capital city every year to experience its renowned arts and cultural festivals alongside its thriving portfolio of entertainment, business, and sporting events, making it a great place to study international festival and event management.

This Masters degree will equip you with the knowledge you need to successfully plan, coordinate and manage international festivals and events, and to devise policies and strategies for the festival and event industry. It also contributes towards professional accreditation with the Institute of Hospitality.

Course details

You’ll develop skills such as formulating policy and planning for the future, as well as developing your softer skills in the likes of time management, project management, and formal presentations.

You’ll also develop business and marketing skills that relate specifically to the design, management and evaluation of large and small-scale events and festivals with an international focus.

Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the contemporary issues and key concepts involved in the international festival and event industry.

With our close connections within Edinburgh’s festivals community, and the large number of tourist ventures and operations in or near the city and further afield, you’ll have plenty of options for part-time work and opportunities for employment after graduation.

If starting in January you may have the opportunity to gain some of your own work experience by gaining employment within the sector during Edinburgh’s summer festivals, for example the Festival Fringe, International Festival, or Jazz and Blues Festival.

Careers

Festival and Event management
Arts and cultural management
Performance and theatre production
Event design and programming
Festival logistics coordinator
Music festival director
Event marketing and sponsorship management
Conference and corporate events management
Charity fundraising and event management

Modules

The module covers the following: The importance of new businesses to a thriving economy; Entrepreneurial thinking and aspirations; Entrepreneurial role models; The business planning process; Idea generation / development / evaluation; Market identification including exposure to market players; Researching the resources required including equipment, people, funding; Segmentation / positioning & differentiation / targeting; Developing the marketing Mix (7 P?s); Financial planning leading to development of financial statements and realistic related assumptions.
Contemporary Issues in Hospitality Management(TSM11107)
Contemporary Issues in Festivals and Events(TSM11123)
Case Studies in International Tourism(TSM11105)
Destination Marketing(TSM11120)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,300

International fees
Course fees for EU and international students

For this course (per year)

£17,090

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.